An agile set of working methods is a patchwork of different trends. What they have in common: They are all based on customer-centricity, adaptive planning, evolutionary development, early delivery, and continuous improvement. In addition to methodological expertise, however, effective agile cooperation also requires the right attitude and a focus on common values.
Nowadays, hardly an innovation conference goes by without mention of how disruptively digitalization, new competitors, and innovative business models are transforming existing industries fundamentally – or even displacing them. Customer-centricity, customer experience, adaptability, and innovation have become top strategic priorities, putting the subject of agility on the agenda at many companies. Agility isn't really a new topic; it's a set of proven approaches, some of which have been around for decades, that are now being rolled out at the company-wide level. In essence, it is about the agility of people (employees and customers) and continuous improvement. Specifically, it entails collaboration with the customer; forming small, autonomous teams with a variety of experts, creating early and frequent results, and adapting to change quickly.