It’s easy to slip into a long and complex answer with questions like this, but always remember to pinpoint a specific example and explain it in full. This will help you avoid rambling or starting new points before you’ve finished the current one.
“To design high-quality yet business-viable features, I always start with intense user research. Once I’m happy that I’ve explored every angle of a product from the user’s perspective, I then brainstorm the ideal features they would want and need.
Next, I go back over these ideas and re-evaluate them from a business perspective. I think about what’s plausible and what’s out of the question, and then draft a set of new versions that consider both user needs and business needs.”