Question

What types of keywords would you use for a Google Ads campaign?

Answer 1

Google Ads has four different types of keywords:

• Broad Match Keywords – These are the variations of a search term.
• Phrase Match Keywords – These are variations of keyword phrases that users type on the Google search engine. 
• Exact Match Keywords – These are keyword phrases that are closest to the key phrase the user types on Google. 
• Negative Keywords – These are keywords to exclude in an ad campaign. Generally, they are broad match or phrase match keywords, but they don’t align with the ad’s objective.