Login
Remember
Register
Ask a Question
What types of keywords would you use for a Google Ads campaign?
0
votes
asked
Aug 17, 2022
in
SEO
by
rajeshsharma
What types of keywords would you use for a Google Ads campaign?
google-ads
ads-campaign
Please
log in
or
register
to answer this question.
1
Answer
0
votes
answered
Aug 17, 2022
by
Robindeniel
Google Ads has four different types of keywords:
Broad Match Keywords – These are the variations of a search term.
Phrase Match Keywords – These are variations of keyword phrases that users type on the Google search engine.
Exact Match Keywords – These are keyword phrases that are closest to the key phrase the user types on Google.
Negative Keywords – These are keywords to exclude in an ad campaign. Generally, they are broad match or phrase match keywords, but they don’t align with the ad’s objective.
...
