Predictive modeling is mostly used in the following areas -
Acquisition - Cross Sell / Up Sell
Retention - Predictive Attrition Model
Customer Lifetime Value Model
Next Best Offer
Market Mix Model
Pricing Model
Campaign Response Model
Probability of Customers defaulting on loan
Segment customers based on their homogenous attributes
Demand Forecasting
Usage Simulation
Underwriting
Optimization - Optimize Network
