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How can Big Data add value to businesses?

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One of the most common big data interview question. In the present scenario, Big Data is everything. If you have data, you have the most powerful tool at your disposal. Big Data Analytics helps businesses to transform raw data into meaningful and actionable insights that can shape their business strategies. The most important contribution of Big Data to business is data-driven business decisions. Big Data makes it possible for organizations to base their decisions on tangible information and insights.

Furthermore, Predictive Analytics allows companies to craft customized recommendations and marketing strategies for different buyer personas. Together, Big Data tools and technologies help boost revenue, streamline business operations, increase productivity, and enhance customer satisfaction. In fact, anyone who’s not leveraging Big Data today is losing out on an ocean of opportunities.

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