When ABC company went from 26 different kinds of shampoos to 15, they saw an increase in
sales by 10 percent. When XYZ company got rid of their 10 worst selling cat litter products, they saw
an increase in profits by 87 percent -a function of both increase in sales and lowering of costs. Which
among the following techniques did the companies use to mitigate the problem of choice overload?
Select all that apply.
