Under conditions of the highly-competitive insurance market, the insurance companies face the everyday struggle to attract as many customers as possible via multiple channels. Thus, the companies need to use comprehensive marketing strategies to achieve their goals. The automated marketing reaches its peak in this respect.
The automated marketing is a key to revealing the insights of the customers` attitude and behavior via initial research, product inquiry, purchases, and claims. As the main goal of digital marketing is to reach a right person at a right time with a right message, life-event marketing is more about the special occasion in the customers’ lives. Due to data science techniques, the insurers can collect the data from multiple channels and detect special dates and celebrations. Then, via complex algorithms and associations, targeted suggestions and strategies are applied.
Tracking the customer moving through the life cycle, the insurance companies guarantee themselves a constant flow of clients matching a wide range of their suggestions.
