Geo-Targeting enables the creation of customized content based on the geographic location of the user. This allows you to serve the content which is more relevant to a user. For example, using Geo-Targeting, you can show the news related to local body elections to a user sitting in India, which you may not want to show to a user sitting in the US. Similarly, the news related to Baseball Tournament can be more relevant to a user sitting in the US, and not so relevant for a user sitting in India.
