Big data analysis is helping businesses differentiate themselves – for example Walmart the world’s largest retailer in 2014 in terms of revenue - is using big data analytics to increase its sales through better predictive analytics, providing customized recommendations and launching new products based on customer preferences and needs. Walmart observed a significant 10% to 15% increase in online sales for $1 billion in incremental revenue. There are many more companies like Facebook, Twitter, LinkedIn, Pandora, JPMorgan Chase, Bank of America, etc. using big data analytics to boost their revenue.
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