Broadbent and Kitzis describe the Maxim Process as a pragmatic way to extract information for a good IT strategy while avoiding the investment of more than a day's workshop with the senior management. The CIO organizes a day's workshop with CXOs that lead to the documentation of two kinds of Maxims:
1. The Business Maxims:- is the "creation of synergies in the back oce and service functions wherever brand identity is not compromised".
2. IT Maxims:- are defined as “standard architectures and platforms that are used by all companies in order to leverage synergies and reduce IT costs.
Maxims are compact principles used to document strategic direction of an enterprise.