The applications of IoT in media and advertising involve a customized experience in which the system analyzes and responds to the needs and interests of each customer. This includes their general behavior patterns, buying habits, preferences, culture, and other characteristics. Marketing and Content Delivery IoT functions in a similar and deeper way to current technology, analytics, and big data. Existing technology collects specific data to produce related metrics and patterns over time, however, that data often lacks depth and accuracy. IoT improves this by observing more behaviors and analyzing them differently.
· This leads to more information and detail, which delivers more reliable metrics and patterns.
· It allows organizations to better analyze and respond to customer needs or preferences.
· It improves business productivity and strategy, and improves the consumer experience by only delivering relevant content and solutions.