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As a Product Owner, how would you communicate your marketplace knowledge to the Scrum Team?

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As a part of the scrum team, it is very much required that the development team and the scrum master is aware of the changes happening in the market place. And making sure that the scrum team is up to date on marketplace knowledge is one of the responsibilities of the product owner. The Product Owner does it continuously as a part of his informal interactions with the development team and scrum meetings. He also does that through formal discussions and meetings that are part of the scrum framework.
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