Do Now (Low Effort, High Value): items that could also be described as “low-hanging fruit”
Do Next (High Effort, High Value): items that could yield high value if we invested in them or built up a capability, thus moving the item to the upper right quadrant
Do Later (Low Effort, Low Value): items that were relatively easy to do, but did little to provide value. If it is difficult to increase the value of these items, they might never move to the upper right quadrant.
Don’t Do? (High Effort, Low Value): items that certainly flow to the bottom of the backlog and may be candidates to remove altogether