Nov 28, 2019 in Machine Learning
Q: What is the goal of A/B Testing?

1 Answer

Nov 28, 2019

It is a statistical hypothesis testing for the randomized experiment with two variables to A and B. The goal of A/B Testing is to the identify any changes to the web page to maximize or increase the outcome of an interest. An example for this could be identifying for the click through rate for the banner ad.

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