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You are running a project to engineer and implement a set of business processes and a software solution for customer relationship management. The project involves a large number of organizations―a major corporation and many suppliers of different sizes. During the project, you observe the effects of the differences between the companies’ corporate cultures. This leads to different expectations on how the project should be handled—as well as to frequent misunderstandings between stakeholders. Another effect is a growing degree of distrust and skepticism. What should you try first to integrate the diverse stakeholder groups?

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Focus on project work. As a project manager, you should not get distracted by big egos.

Let the problems grow further until they are obvious for all. Then escalate them.

Develop a joint quality policy for the project and seek a commitment by all organizations.

Analyze the probability and impact of the risks linked with the situation and plan how to respond to them.

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