You want to bring a new product to the market for which there are many large incumbents.
Which of the following strategies is/are worth considering?
Pick the best answer from given options
a)Bring out a product with fewer, more widely used features and introduce a pay-as-you-go pricing model.
b)All the options
c)Target non-consuming users (or) low market segments and then move upmarket.
d)Give your product for free. Monetize attention and adjacencies.