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You want to bring a new product to the market for which there are many large incumbents.

Which of the following strategies is/are worth considering?

Pick the best answer from given options

a)Bring out a product with fewer, more widely used features and introduce a pay-as-you-go pricing model.

b)All the options

c)Target non-consuming users (or) low market segments and then move upmarket.

d)Give your product for free. Monetize attention and adjacencies.

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Correct answer to the above question is :-b)All the options

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