Broken link building is the process of seeking out links to pages that no either no longer exist or have been moved and replacing them with your own pages. There are many ways to find broken links. Most SEO tools allow you to check the backlink profiles of competitors and see which of their links are broken. If you find a heavily linked-to resource that has either switched URLs or no longer exists, and that’s similar to a resource you already offer or are willing to create, then you’re in luck! Dig up the page owner’s contact information, and offer your resource as a replacement.
