CRM system can be streamlined using BPM tools. so the correct answer is ii) BPM
A CRM system keeps your customer’s contact details and other things up to date using BPM, It keeps track of every interaction they have with your business, it also manage their accounts. CRM system can be streamlined using BPM tools.
CRRM is designed to help you, improve your customer relationships also it helps to have customer lifetime value.
Moreover, CRM system allows you to manage the business and customer relationships to grow your business.
In fact CRM goes far beyond customers, allowing you to focus on your organisation's relationships with all sorts of people – colleagues, suppliers and service users as well as customers.
How does it do this? At the most basic level, a CRM system provides a central place where you can store customer and prospect contact information, and share it with colleagues.
Once this is in place you can track the history of all your interactions you have with those customers: phone calls made, emails sent, meetings held, presentations delivered, enquiries received. Because tracking is everything.