There are a few things that need to be cleared in terms of terminology: * Hits - this simply refers
to the number of 'elements' loaded on your site. If one page has five images in it, viewing that
page once adds 6 hits (one page + five images). * Impressions - the number of times all the pages
on your site are seen (also simply called pageviews). Impressions are sometimes referred to as
'hits' which can cause confusion * Uniques - the number of people that visited your site
