The combination of CI and CD unifies all code changes into one single repository and runs them through automated tests, thus fully develop the product throughout all phases and have it ready for deployment at all times.
CI/CD enables organizations to roll out product updates as quickly, efficiently, and automatically as their customers expect them to be.
In short, a well-planned and well-executed CI/CD pipeline accelerates the release rate and reliability while mitigating the code changes and defects of your product. This will eventually result in much higher customer satisfaction.