F1 is an AWS instance with programmable hardware for application acceleration. With F1, you have access to FPGA hardware in a few simple clicks, reducing the time and cost of full-cycle FPGA development and scale deployment from months or years to days. While FPGA technology has been available for decades, adoption of application acceleration has struggled to be successful in both the development of accelerators and the business model of selling custom hardware for traditional enterprises, due to time and cost in development infrastructure, hardware design, and at-scale deployment. With this offering, customers avoid the undifferentiated heavy lifting associated with developing FPGAs in on-premises data centers.