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What is Agile Marketing?

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The second question making it to our list of top Agile questions on Quora is about Agile Marketing.

 

Agile Marketing refers to a marketing approach that helps teams identify high-value projects, collaborate effectively for timely completion of these projects, gauge their impact and work towards continuous and incremental improvement in results.

 

Agile Marketing takes its inspiration from Agile software development and it aims at making marketing faster, more predictable, transparent and adaptable to change.
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