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Dec 23, 2019 in Agile

Q:

How much customer interaction is expected from a Product Owner? How is their interaction different from Product Managers?

1 Answer

Dec 23, 2019

Product Owners communicate with customers in a listening role to share backlog and results for checking to understand, and in order to solicit feedback. Sales and account management calls should be minimized, and are not considered a primary responsibility for the Product Owner role.

Product Managers communicates externally and across the company. Product Managers are responsible for the market message and communicating commitments and promises to customers. Product Manager is not a pre-defined role in Scrum.

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